27 July 2021

What is SEO and SEM? Search Engine Optimization and Marketing

What is SEO and SEM? Search Engine Optimization and Marketing
Image source: Freepik

What is SEO and SEM? Search Engine Optimization and Marketing



Introduction to SEO

  • What is SEO?
  • Google Replaces the Phone Book
  • How Search Engines Work
  • What it Takes to Rank
  • Long-Tail Concept & Theory 
  • Content is King
  • How to Approach Your SEO Strategy

On-Page SEO

  • Website Content
  • URL Structure
  • Pictures
  • Title Tags & Meta Tags
  • Headline Tags
  • Internal Linking

Off-Page SEO

  • Who‟s Linking to You?
  • How are they Linking to You?
  • Using Social Media to Spread Content
  • Using Email to Spread Content

Identifying Keywords

  • How to Identify Long-Tail Keywords
  • Check Your Web Analytics
  • Keyword Research Tools
  • Search for Keywords

Measuring Success

  • Traffic
  • Leads/ROI
  • Indexed Pages
  • Inbound Links
  • Keywords
  • Rankings
Now What?
  • Make a List of Keywords
  • Build a Keyword-Focused Webpage
  • Set Up a Blog
  • Create a Link-Building Plan
  • Stay Current on SEO News & Practices
  • Glossary & Additional Resources
  • Glossary
  • Additional Resources

Search engine optimization (SEO)

Search Engine Marketing (SEM)

Site improvement (SEO) alludes to strategies that help your site rank higher in natural (or "regular") query items, in this manner making your site more apparent to individuals who are searching for your item or administration through search engines. 

Web optimization is important for the more extensive subject of Internet searcher Marketing (SEM), a term used to depict all advertising techniques for search. SEM involves both natural and paid inquiry. With paid pursuit, you can pay to list your site on a internet searcher so your site shows up when somebody types in a particular catchphrase or expression. Natural and paid postings both show up on the web index, be that as it may, they are shown in various areas on the page. 

All in all, for what reason is it significant for your business‟ site to be recorded on web search tools? On Google alone, there are more than 694K quests directed each second. I Consider that. Consistently that your site isn't filed on Google, you are conceivably passing up hundreds, if not large number of chances for somebody to visit your site, read your substance, and conceivably purchase your item or administration. Rehearsing SEO nuts and bolts, just as further developed methods after those, can definitely work on your website’s capacity to rank in the inquiry engines and get found by your likely clients. 

What might be said about paid hunt? Indeed, you can pay to have your site recorded on the web search tools. Nonetheless, running paid hunt missions can be very exorbitant if you don’t know what you’re doing. Also, about 88% of web index clients never click on paid inquiry promotions anyway. II Since the sole motivation behind a web search tool is to give you important and helpful data, it is in everyone’s wellbeing (for the web search tool, the searcher, and you) to guarantee that your site is recorded in the natural pursuit postings. Indeed, it is presumably best to avoid paid hunt all together until you believe you have a solid handle on SEO and the stuff to rank naturally.