Saturday, May 26, 2018

UGC NET JRF Assistant Professor Paper II Management Syllabus

# Source (Internet): Global Teachers Academy.

www.matterhere.com - Nareddula Rajeev Reddy (NRR)
OnlineTyari Management for UGC-NET JRF SET

Syllabus:

Unit-I
Managerial Economics-Demand Analysis
Production Function
Cost-Output Relations
Market Structures Pricing Theories
Advertising Macro-Economics
National Income Concepts
Infrastructure-Management and Policy
Business Environment
Capital Budgeting

Unit-II
The concept and significance of organisational behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of Organisational Structure-Organisational Design-Understanding and Managing individual behaviour personality- Perception- Values- Attitudes- Learning- Motivation.
Understanding and Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts.
Organisational Development

Unit-III
Concepts and perspectives in HRM
HR Plarming-Objectives, Process and Techniques
Job analysis- Job Description
Selecting HR, Induction, Training and Development
Exit policy and Implications
Performance Appraisal and Evaluation
Potential Assessment, Job Evaluation, Wage Determination
Industrial Relations and Trade Unions
Dispute Resolution and Grievance Management
Labour Welfare and Social Security Measures

Unit-IV
Financial Management-Nature and Scope
Valuation Concepts and Valuation of Securities
Capital Budgeting Decisions-Risk Analysis
Capital Structure and Cost of Capital
Dividend Policy-Determinants
Long-Term and Short-Term Financing Instruments
Mergers and Acquisitions

Unit-V
Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation-Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies
Promotion Decisions-Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management
Uses of Internet as a Marketing Medium-Other related issues like branding, market development, Advertising and retailing on the net
New issues in Marketing

Unit-VI
Role and Scope of Production Management; Faculty Location; Layout Planning and Analysis; Production Planning and Control-Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control
Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT/CPM

Unit-VII
Probability Theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi-square tests.
Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications

Unit-VIII
Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter's Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline
Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO

Unit-IX
Concepts-Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification
Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship)

Unit-X
Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices
Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics
UGC NET Management Paper II & Paper III-A Core Group

Elective-I
Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic model; External and Internal environment
Forces and Influences; Organizing HRM function
Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up
Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system
Development of Personnel-Objectives; Detennining Needs; Methods of Training & Development programs; Evaluation
Career Planning and Development-Concept of career; Career planning and development methods
Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit
Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry
Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measure
Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery
Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining
Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee Participation-Objectives; Forms of Employee Participation

Elective-II
Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition
Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies
Pricing objectives; Pricing concepts; Pricing methods
Product-Basic and Augmented stages in New Product Developments
Test Marketing Concepts
Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management
Advertising-Planning, execution and evaluation
Different tools used in sales promotion and their specific advantages and limitations
Public Relations-Concept and Relevance
Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members
Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India
Marketing Research-Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report. Marketing to Organisations-Segmentation Models; Buyer behaviour models; Organisational, buying process
Consumer Behaviour theories and models and their specific relevance to marketing managers
Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of 'Relationship Marketing
Use of internet as a medium of marketing; Managerial issues in reaching consumers/organisation through internet Structuring and managing marketing organisations
Export Marketing-Indian and global context

Elective-III
Nature and Scope of Financial Management
Valuation Concepts-Risk and Return; Valuation of Securities; Pricing Theories- Capital asset pricing model and Arbitrage pricing theory-Understanding financial statements and analysis thereof
Capital budgeting decisions; Risk analysis in capital budgeting and Long-Term sources of finance
Capital Structure-Theories and Factors; Cost of capital
Dividend Policies-Theories and Determinants
Working Capital Management-Determinants and Financing; Cash management; Inventory management; Receivables management
Elements of Derivatives
Elements of Derivatives
Corporate risk managemen
Mergers and Acquitions
International Financial Management

Elective-IV
India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives
International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance
International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings
WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism
Technology monitoring; Emerging Opportunities for Global Business


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